The Outdoor Media Association carried out Market Research to discover the requirements of Ireland’s advertising community for Outdoor Advertising audience delivery data. The result is “Joint National Outdoor Research” or “JNOR”. A world-first, JNOR provides the ability to analyse multiple advertising formats. Based on a Europe-wide research model and developed in Ireland with the assistance of industry-wide representation, JNOR provides nett audience figures for Outdoor Advertising campaigns. JNOR takes the visibility of panels into consideration therefore reducing an Opportunity-to-see (OTS) score to a Visibility-adjusted-contact (VAC).
Outdoor Advertising in Ireland is comprised of billboards, bus shelters, shopping areas, car park, station and bus advertising panels. Ireland is at the fore of global Outdoor Advertising research by providing a facility to examine combinations of Outdoor Advertising formats in a single campaign.
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