Home >Glossary Click on a term below for definition       A Angled Av Flow P/W Av OTS P/W Av VAC P/W B   C Cost per thousand CPT(p) and CPT (c) Coverage D Distribution E   F Flow Frequency G GRP H Head-on I Illumination J   K   L   M   N   O Occupancy factor OTS P Parallel Population covered Q   R Reach S Seasonality Share of voice T Total flow Total OTS Total Visibility Adjusted Contacts U   V VAC VAC coverage Visibility adjusted average frequency Visibility adjusted contacts W   X   Y   Z     > Sheetage by Media Owner > Avg Flow by Media Owner > Avg OTS by Media Owner > Avg VAC by Media Owner > 150 Roadside 48 sheets nationwide targeting Female 18-24s > 150 Retail 6's > 150 National Roadside 6 sheets targeting 25-34 males > 100 Roadside 48 Sheets in Dublin Plus > 100 Roadside 48/S and 100 Roadside 6/S in Dublin Plus > 300 mixed environment panels in Dublin Plus > 150 48 Sheets and 150 6 Sheets National Roadside Campaign > Mixed Environment National Campaign > Tolerance Scale

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