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| Home
>Mixed Environment National Campaign |
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CAMPAIGN PLANNER
Mixed environment campaign nationwide
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Days: 14
Panels: 191
Size: Various
Media Owner: Universe
Month: April
Social Group: All Adults 15+
N+: 1
Media type: 101 roadside 6s, 40 travel 48s, 50 retail 6s
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| | Panels | SocialGroup Pop | VACCover % | Pop#Cover | VAContacts | VA AvFreq | GRP |
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| Dublin Plus | 68 | 1,223,853 | 40 | 488,985 | 3,074,467 | 6.3 | 251 | | Cork | 27 | 353,997 | 57.4 | 203,318 | 1,190,802 | 5.9 | 336 | | Limerick | 21 | 139,526 | 63.8 | 89,063 | 1,619,582 | 18.2 | | | Galway | 22 | 165,599 | 57.4 | 95,131 | 1,161,847 | 12.2 | 702 | | Waterford | 18 | 79,829 | 66.5 | 53,057 | 1,042,616 | 19.7 | | | Rest of ROI | 35 | 1,126,971 | 16.7 | 187,652 | 1,048,070 | 5.6 | 93 | | Total | 191 | 3,089,775 | 36.2 | 1,117,206 | 9,137,384 | 8.2 | 296 | | Dublin Met | 43 | 907,629 | 39.1 | 354,522 | 2,778,237 | 7.8 | 306 |
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The Standard Error of the estimate is +/- 2%
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