Software
JNOR uses software known as CAFAS (Cover and Frequency Audience System). There are 3 sections to CAFAS – Digest, Campaign Analysis and Campaign Planner. The Digest provides comparative information between media owners for sheetage, flow, ots and VAC. Campaign Analysis facilitates the examination of actual or potential bookings on Outdoor Advertising plant. Campaign Planner offers the opportunity to combine multi-environment Outdoor media and estimate cover using average vac, flow, and ots on a network of average panels in the specified environments and regions.
The media database behind CAFAS is updated quarterly and audited by an independent source.
CAFAS can be acquired from the Outdoor Media Association with 1:1 training, provision of a detailed manual and glossary of definitions. Contact Tony O'Flanagan via info@jnor.ie for more information.
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